How to Use “The Way to Move” Logo
When using the logo, agents must identify themselves as “An Interstate Agent for Stevens Worldwide Van Lines.” Below are the approved logos for download, please review logo usage with our complete standard guide.
Identifying oneself as an Interstate Agent is accomplished by using an Italic Arial font centered above or to the left of the logo. Font color should always be black – and 6 points or larger in size. Any exceptions in size or positioning must be approved by the Marketing Department.
Acceptable Written Font
Use in print, display, and high level internet messaging.
1234567890 Arial Italic:
Common Logo Errors
Because the Stevens Worldwide Van Lines logo and other acceptable logos are our brand, they must be treated with careful consideration and respect. Here are some common usage mistakes. To prevent errors in your printed or electronic materials, please remember these simple -- but important -- guidelines:
- Logo must be used at a 1-to-1 proportion at all times. Never stretch or distort the logo to fit in a certain area.
- Do not break up the elements of the logo. The Stevens “globe” or “Stevens” word should
not stand alone.
- Do not change the colors of the element on the logo.
- Do not use the logo against visually competitive backgrounds.
- Do not substitute typefaces
- Do not add a border around the logo or place it within another shape
The Stevens logos lose credibility and clarity if used against contrasting or competing backgrounds. Be careful to use backgrounds that are complementary to logo and make it legible.
The blue (PMS 300), charcoal grey (PMS 415) (and green PMS 360) logo should only be used on white, natural, cream or very light, neutral colors. It should never be used on bold or bright or patterned or photo backgrounds.
The logo may be used in black on white, light or neutral backgrounds.
Use on patterned or photo backgrounds should be approved by the Stevens Marketing Department. The logo may be used in white on black or very dark backgrounds.
The size of the Stevens Worldwide Van Lines logo can vary depending on the use, but it should never be smaller than 1 1/4” wide in print and 150 pixels wide on the web.
An ISO 9001 Registered Company
Stevens Worldwide Van Lines is an ISO Registered Company. The tag line: “An ISO 9001 Registered Company” may be utilized by agents and should be in conjunction with Stevens in an Arial (PMS 415 or black) font of 6 points or larger. Variations and misuse of ISO standards may subject Stevens to loss of registration.
Please contact Stevens Marketing Department with questions involving the use of logos or branding questions.
|Pantone 300 ||CMKY 100, 44, 0, 0 || RGB 0, 121, 193 |
|Pantone 415 || CMKY 0, 0, 12, 41 ||RGB 166, 166, 153 |
|Pantone 360 ||CMKY 64, 0, 91, 0 ||RGB 92, 193, 81 |